International Marketing ..Rococo Chocolates Research Paper - 3

International Marketing ..Rococo Chocolates - Research Paper Example The primary objective of this study is to find out the value of the concept of expanding the business of Rococo Chocolates in France. The other objectives are to find out the market potential of the Rococo Chocolates in France and the way of promoting the product to achieve a sustainable position in the French market. The integrated marketing communications and branding strategies are discussed to find out the optimum path of success in the new market. The international marketing aspects have become a great opportunity for many companies. The Rococo Chocolates which is originated from London is now looking for great business opportunities in France. It is always very much challenging for any business entity to go global or to setup new business in other country. However, in this case the market is very much challenging as the growth level of the chocolate sales is not too high in the projected market, but with the help of out of the box thinking process the hidden path of the success can be achieved. To have a sustainable position in the French chocolate market, Rococo has to go through many changes accordingly. The strength and weakness from the inside and the opportunity and threat from the market must be analyzed properly to put step into the new market. Rococo Chocolates was founded in March 1983 by its owner Chantal Coady (Rococo Chocolates). For the last two decades the company has grown steadily. It has the great product line of different flavors of chocolates, and it also has different accessories related to chocolates. However, after catering the London with the flagship store in Motcomb St, in the center of Belgravia in London and with other two in London the Rococo has gain a great reputation within the London for selling rich and high quality chocolates. The founder and owner Coady is also the head of the chocolate society in London (Coe & Coe, 2007). With the vast experience of