Blackberry outperform iphone in features and users Research Proposal

Blackberry outperform iphone in features and users - Research Proposal Example Objectives Some people say that iphone is far more superior to blackberry whereas others say that blackberry is superior to iphone in features and users. I strongly believe that blackberry has definite edge over iphone in number of users and better features and the major objective of this research is to establish my claims. Introduction/Background Apple Company’s iphone and Research In Motion (RIM)’s blackberry were the most popular mobile phones in the world currently. These products are currently engaged in fierce battle for supremacy across global markets. For example, Chinese and Indian markets are believed to be the most promising emerging markets in the world now because of the rapid economic growth happening there. Both blackberry and iphone are currently trying to establish in these markets. Both the products have its merits as well as demerits. BlackBerry functions as a personal digital assistant with address book, calendar, memopad, and task list capabilities whereas iphone has features like touch screen, enhanced internet browsing capacities, superior audio and video playing and capturing abilities etc. Bbalckberry can also functions as a portable media player and it is capable of sending and receiving Internet e-mail wherever mobile network service coverage is present, or through Wi-Fi connectivity. Methodology This research is intended to be conducted based on secondary data alone. Internet, printed articles, books etc will be used for collecting secondary data about iphone and blackberry. Both qualitative and quantitative data will be used in this research in order to establish my claims. This research will be completed within two weeks. The first 10 days will be used for collecting data and the last five days will be used for writing the final paper. It can be tentatively conclude that blackberry is superior to iphone. Literature review Black Berry phones have superior messaging features. Auto-text, auto-correct, text prediction, su pport for many languages, keyboard shortcuts, push notifications for email etc are some of the messaging features which are superior to iphone. Social networking sites such as Facebook, Twitter, Myspace, etc can be easily accessed through blackberries. Berry Messenger, Google Talk, ICQ, Windows Live Messenger, AOL Instant Messenger and Yahoo Messenger are the instant message services available in blackberries. Even though, iphone has some of these features, it cannot work as smoothly as blackberries. Blackberries have superior browsing speed and superior message handling facilities compared to iphones. Perhaps even more significantly, the iPhone fails to synchronize as well as the BlackBerry. When a BlackBerry user changes a calendar event or some contact information on his or her desktop computer in Exchange, the changes automatically appear on the BlackBerry. This makes keeping track of basic business information a snap because one never has to worry about acting on outdated data or manually updating one’s handheld. In contrast, the iPhone does not synchronize calendar and contact information wirelessly, which makes it less dependable for information ultimately stored on a server (Hendrickson, 2007) The iPhone’s functions can be easily accessed through a touch screen display using mainly by the finger commands. Moreover the picture quality (25,000 pixels per inch) of iphone is one of the bests among the new generation mobile phones. However, current blackberries have all these